Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Caroline Ritchie: Long term view to happy place

CAROLINE RITCHIE
Hawkes Bay Today·
10 Oct, 2011 08:03 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

SteveJobs was the biggest king in the tallest self-built technocratic castle. There is now a gap in the world's salesman-cum-visionary continuum of greatness. Enough death of the titans talk for now though.

What's wanted is a little happiness.

All the usual indices in my world are pointing down a rather dour trend at the moment, but not the Happy Planet Index.

According to this pseudo-science, the Happy Planet Index "Reveals the ecological efficiency with which human well-being is delivered".

However, when New Zealand scores 36 out of 100 whilst Colombia 66, Cuba 65.7 and Guatemala 68.4, you really have to wonder what on earth they are banging on about.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Back in our 36 per cent land, the rugby has stolen some of the attention away from local markets, and this combination of reduced liquidity and already super-cheap companies means it's time to dust off the cash pile.

Accumulating and adding to portfolios at close to major low points in the market, (now), will set them up for years.

Let's get one thing clear - it is not necessary or possible to time the absolute bottom of the trough. Just as it is equally unlikely that you will succeed trying to game the apex of the sharemarket.

Advertisement
Advertise with NZME.

The reason is clear in both respects - by the time things correct, (in either direction), you've already missed the first 15 or 20 per cent.

The best idea, and I have history to back me up here, is to use a consistent strategy throughout your years of investing.

It's precisely like starting a life-long health and exercise transformation.

You must be consistent and you must base your decisions on fundamental principles that have worked for others.

Your plan will be for a minimum of five years. (Did you know that it is physiological fact you can only add about 3 kilos of muscle per year at the very most, even with ideal diet and training?) Your expectations must match your means and they must be deeply realistic, or you will give up and not continue with your plan.

You need to break the big stratagem up into small and achievable pieces to keep disillusionment from your door.

There will be small stumbling blocks along the way, but you acknowledge this will be the case, and it shall not derail your overall objective, because it is for the long term.

The reason for mentioning the Happy Index brings up the last point - the crux of your success in either field will be a positive mental attitude.

Success can be defined in many ways, but my favourite description uses it as a verb; "Doing the things that others don't like to do".

As you might have guessed it's a contrarian type of idea involving investing into the markets at all time low and discounted valuations.

Advertisement
Advertise with NZME.

But, boy if you can get this idea nailed, you'll be laughing all the way. To the happy-bank.

Caroline Ritchie is an Authorised Financial Adviser with Forsyth Barr in Napier. She can be contacted on 0800 367 227 or caroline.ritchie@forsythbarr.co.nz.

Her Disclosure Statement is available on request and free of charge. This column is general in nature and should not be regarded as personalised investment advice.

Save
    Share this article

Latest from Business

Hawkes Bay Today

Farming with AI: Waipukurau farmer moves his stock while on holiday in Colombia

28 Dec 05:00 PM
Premium
Business

Movers got 67% of work from Arvida: liquidated after contract cancelled

12 Dec 03:00 AM
Hawkes Bay Today

'No plans to ship to the US': Tariffs bite into apple grower's profits

10 Dec 01:37 AM

Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
Advertisement
Advertise with NZME.

Latest from Business

Farming with AI: Waipukurau farmer moves his stock while on holiday in Colombia
Hawkes Bay Today

Farming with AI: Waipukurau farmer moves his stock while on holiday in Colombia

'It was just one of those light bulb moments like ‘holy s*** I need this.'

28 Dec 05:00 PM
Premium
Premium
Movers got 67% of work from Arvida: liquidated after contract cancelled
Business

Movers got 67% of work from Arvida: liquidated after contract cancelled

12 Dec 03:00 AM
'No plans to ship to the US': Tariffs bite into apple grower's profits
Hawkes Bay Today

'No plans to ship to the US': Tariffs bite into apple grower's profits

10 Dec 01:37 AM


The Bay’s secret advantage
Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP