Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Bull sales vital for farmers, studs

CHB Mail
9 May, 2017 08:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

HB Angus chairman Charles Pattison says next month's annual bull sales are an exciting and important time for cattle farmers.

HB Angus chairman Charles Pattison says next month's annual bull sales are an exciting and important time for cattle farmers.

The annual bull sales held in CHB and around the region during a few, short weeks in June are both an exciting and important time for stud owners and cattle farmers.

The stakes are high. The sales can potentially shape the future fortunes of the parties involved, from the stud owners hoping to secure the best price for their prized bulls, to the commercial operators looking to improve the genetics of their herd.

The timing of the sales in CHB and the rest of region are dictated by the timing of the National Beef Expo in Feilding, which this year is being held from May 12-16.

Simmentals, Charolaise and Herefords are also sold at the numerous on-farm auctions or by private treaty during the month. But the majority of auctions are for 2-year-old Angus bulls - which has tended to be the dominant breed in CHB in recent years.

Hawke's Bay Angus Association represents 10 studs stretching from Hastings down towards Dannevirke. Chairman Charles Pattison, owner of the 973-hectare Waiwhero Stud in CHB, said the annual sales came with their own unique set of pressures.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's an exciting time but it's also a nervous time. Basically your cattle have to be absolutely right on the day. There are no excuses."

Charles said buyers were looking for bulls with the right mix of heritable traits.

"They have the opportunity to select a bull that will really fit their requirements and improve and add value to their herd."

Advertisement
Advertise with NZME.

It was similar scenario for the stud breeders, he said.

"We are also trying to add value to the herds. We want buyers to keep coming back to us."

Given the stakes, a lot of money changes hands during the annual sales, he said.

AUCTION LOTS: Angus bulls at Waiwhero Stud in CHB.
AUCTION LOTS: Angus bulls at Waiwhero Stud in CHB.

"It's probably not up there with the old horseracing industry but I'll tell you what, it wouldn't be far away," said Charles, who added that in good years, some CHB studs could rake in up to $250,000 from the sales, with an average commercial bull going for between $5000-$6000.

With so much money involved, buyers studied the Estimated breeding values (EBVs) of the bulls, which cover everything from gestational length, to scrotal size to the inter-muscular fat content of the animals, which relates to the amount of marbling of the meat.

To further eliminate the guesswork, Charles said many buyers liked to attend 'herd walks' prior to the sales so they could inspect the animals and make an informed appraisal.

"They are a great opportunity for buyers to go around to all the studs and benchmark all the cattle available for sale for the season."

HB Angus Herd Walk venues and dates:

Thursday, May 25: Waiterenui 2pm-2.30pm; Whenuapapa 3pm-3.30pm.

Friday, May 26: Mt Mable 9am-9.30am; Dandaleith 10am-10.30am; Brookwood 10.45am-11.15am; Waiwhero 1pm-1.30pm; Motere 1.45pm-2.15pm; Elgin 3pm-3.30pm.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Hawkes Bay Today

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM
Premium
Opinion

Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

22 May 05:39 AM
Premium
Hawkes Bay Today

Why the Government's $200m gas move marks a major shift in energy policy

22 May 04:36 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
KiwiSaver changes 'a burden' for small businesses and self-employed

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM

Wonky Box's Angus Simms says KiwiSaver changes will affect cashflow.

Premium
Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

22 May 05:39 AM
Premium
Why the Government's $200m gas move marks a major shift in energy policy

Why the Government's $200m gas move marks a major shift in energy policy

22 May 04:36 AM
Premium
Govt boosts spending on private schools to support ‘diversity, choice’

Govt boosts spending on private schools to support ‘diversity, choice’

22 May 03:32 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP