"This is a true partnership and without the skills and knowledge of 3R Group this would not have transpired," he said.
3R Group operates a number of PaintWise trucks that regularly collect paint from over 50 Resene ColorShops across the country. The bins of returned paint are then delivered to 3R's plants in Auckland, Christchurch and Hastings for processing.
Both steel and plastic packaging were recycled, while good quality recycled paint was used for community projects, including covering up graffiti. A new innovation is the use of the recovered paint as an ingredient in concrete.
3R also manages Agrecovery Rural Recycling, a product stewardship programme supported by 55 companies in the agrichemical, animal health, dairy hygiene, and silage wrap industries.
3R Group Executive Director Graeme Norton said the projects sought to address problematic waste that unnecessarily ends up in landfill, or had unsustainable disposal outcomes. "By developing best practice product stewardship programmes, manufacturers take responsibility for their product through to the end of its useful life and beyond."