Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Accident inspires business

By Patrick O'Sullivan
Hawkes Bay Today·
16 Mar, 2012 09:46 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article


Seven years ago Jackie Mildenhall's 13-year-old daughter broke her leg trialling her first pony.

Mum left the hospital to buy a present for her horse-mad daughter.

``I tried to buy something horsey and I couldn't find a thing,'' she said.

``She didn't have a horse at the time so I
couldn't go to the local saddlery and buy horse stuff. I couldn't even find a poster. I couldn't buy anything. Just one soft toy at the florist.''

Facing her daughter's three-month recovery in plaster, she went looking online and found plenty of gifts but they were overseas.

With husband Rex, she saw a business opportunity.

``I went to a gift fair to see what I could find. They looked at me blankly when I asked them if they had anything with horses on it. They just looked at you as if you were an idiot,'' she said.

``So we thought, right, we'll just buy it from overseas, but that was hard.''

Frustrations finding suppliers, minimum order amounts and shipping hassles nearly caused her to give up after three months.

But persistence paid off and they now carry about 600 products including tapestries from Belgium and bed linen from Europe.

``Sourcing product is time-consuming but, to me, it's like someone going fishing. You can go out all day and come back empty-handed, but you still keep going back,'' Jackie said.

She was surprised how little product was made in China and how much was made in the Americas.

``It's getting harder but you'd be surprised at what you can find.''

Not being horse-savvy counted against them when they first opened a stall at the Horse of the Year Show: ``So we rock up here with a whole lot of things Jackie's bought, thinking a horse is a horse is a horse _ but, no, it's not,'' Rex said.

``So we're selling to these people who know everything about horses and they're saying, I wouldn't have a cob or, they're all Arabs.''

Their business (www.horsegi fts.co.nz) operates from their Havelock North home, which is also home to their daughter's horses and a pet pig.

``We both like that rural lifestyle. I had to learn how to drive a truck,'' Jackie said.

She also admits she's a bit more horsey now.

``I used to stand on the other side of the fence when my daughter was getting lessons and now I plait them, change their covers and run a horse business. Horse people are great. I love them.''

She plans to continue growing the business: ``It's a very full-time job now, but Rex wants to retire so I have to double it.''-->-->-->

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Opinion

How to preserve family wealth: Nick Stewart

Premium
Hawkes Bay Today

'Bringing the community together': Young new owner's plans for Hastings cinema

Hawkes Bay Today

Regional airline grounded for 10 days by Civil Aviation Authority


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
How to preserve family wealth: Nick Stewart
Opinion

How to preserve family wealth: Nick Stewart

OPINION: The notorious “70% rule” suggests most family enterprises don’t survive.

18 Jul 06:00 PM
Premium
Premium
'Bringing the community together': Young new owner's plans for Hastings cinema
Hawkes Bay Today

'Bringing the community together': Young new owner's plans for Hastings cinema

14 Jul 04:29 AM
Regional airline grounded for 10 days by Civil Aviation Authority
Hawkes Bay Today

Regional airline grounded for 10 days by Civil Aviation Authority

14 Jul 03:12 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP