"It is without doubt much easier which is why Heartland developed the tool." he said.
Heartland Bank head of rural Ben Russell said timing was critical for livestock trading "which is why we're confident the StockX and Heartland Bank partnership will enable farmers to purchase and finance livestock quickly and efficiently, without compromising sound and considered purchase decisions."
The soundness of purchases is helped by StockX's secure online environment, standardised descriptions for each class and category of livestock, funds settled through an independently audited trust account and user-based feedback on buyer and seller completed transactions. Traditional live-viewing remains an option.
Mr Roebuck said the partnership with Heartland was a win-win for all.
"It is a very good fit with what we are about, Heartland get digital distribution through StockX - in addition to everything they do to market their products - and our users get a very easy-to-use tool at their fingertips should they wish to apply for finance to fund livestock purchases."
He said early online trading platforms were always good for farmers.
"StockX got together to change that. We wanted to give farmers an easy way to buy and sell livestock that wasn't limited by the traditional trading model."
StockX is 18 months old and was a finalist in the Fieldays Innovation Launch NZ Awards and a finalist in the New Zealand Hi Tech Awards in the NZTE Innovative Agritech Product category.