Last year, the auction raised nearly $10,000 for charity and gave businesses from across the city the chance to fill their homes and offices with the top 50 photographs taken by Bay of Plenty Times photographers in 2011.
Proceeds from the auction were split between the Bethlehem Foundation and Growing Through Grief - Tauranga, which received $2100 from the event.
This year, the event has morphed into a much larger event and proceeds are expected to be in excess of $50,000 with a raft of other high-quality items up for auction, including among many things: jewellery, a new car, a gym subscription, an All Whites shirt signed by captain Ryan Nelsen and a weekend away for two in a French country house.
The Bethlehem Foundation, whose role is to assist with the funding and development of the Bethlehem College Campus and other educational centres provided by the Christian Education Trust, will hold the event at the refurbished Tauranga Racecourse.
Chief executive officer of the foundation Peter Wyatt would not reveal finer details of the black-tie affair but said the event was expected to generate a lasting relationship between this year's charity, and the local community.