Zespri is working to prove kiwifruit really is good for us Kiwis.
It has lodged the first self-substantiated health claim in New Zealand, under the Food Standards Australia-New Zealand Standard for Nutrition, Health and Related Claims.
Zespri general manager for science and innovation Dr David Tanner said it was alsounderstood to be the first time in the world that a self-substantiated health claim had been assigned to a fresh fruit product.
"The claim - that Zespri Green Kiwifruit can contribute to normal bowel function - will not come as a surprise to most people. However it's important to us to get this health claim from FSANZ to move towards our longer-term strategy of getting a European health claim for Zespri Kiwifruit," Dr Tanner said.
The claim is based on 10 years of data from clinical trials, and supporting evidence from other research.
