With no rain in the last fortnight and no significant rain in forecast in the foreseeable future, Hill said the situation was extremely concerning and he pleaded with people to do everything they could to reduce their water use for everything but essential needs.
"We appreciate that many of our residents are already doing their bit to conserve water – but with Christmas upon us and the surge of holidaymakers about to arrive, we simply have to get the message out loud and clear that we will be in trouble unless we start reducing use immediately.
"If demand in the Eastern Zone of Te Puke and surrounding areas doesn't reduce this week – we will put a sprinkler ban in place by Christmas Day with the possibility of tougher restrictions soon after," he said.
The council will be directly contacting its larger water consumers to ask them to be prudent on use.
More information on how to conserve water here.