FOR MORE PROPERTY NEWS AND LISTINGS GO TO ONEROOF.CO.NZ
"Much of the sales activity of the last five years has been driven by retirees who have sold up in Auckland and have relocated to Tauranga or those looking for a holiday home," he said.
Analysis of recent sales showed premium prices were still being achieved for good quality stock at the upper end of the market.
Simon Anderson, chief executive of Realty Group, which operates Eves and Bayleys, said Waihi Beach's popularity was not a surprise.
"If you think about Waihi Beach, there's a typical lag time in the market and what we are seeing is with the interest in Mount Maunganui and Pukehina, with those beachfront properties, Waihi Beach has now become of interest."
Tauranga Harcourts managing director Simon Martin expected areas such as Mount Maunganui, Bethlehem, Papamoa and Waihi Beach had higher value properties due to their proximity to the beach.
Buyers were looking for lifestyle rather than return on investment, he said.
"Mount Maunganui is unique in the fact it has the most amazing beach and all of the aspects of a top-end city on your doorstep."
First National Mount Maunganui, Tauranga and Omokoroa owner Anton Jones said new builds had contributed to the 5 per cent increase in the estimated median value of homes in Omokoroa from $775,900 in March 2017 to $814,950 in March 2018.
"It has had a big growth with many lovely homes out there which have some good water views."
Homes in Te Puke jumped 6.9 per cent in value and 5.5 per cent in Pukehina.
Ray White Pukehina's Rochelle Carter said Pukehina was recognised as a favourite holiday destination and was attracting more permanent residents.
Read more: Life's a beach