Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Bay of Plenty Times / Opinion

US recession fears grow, consumer staples and healthcare resilient

By Mark Lister
Rotorua Daily Post·
11 May, 2025 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

There have been four US recessions since the 1980s.

There have been four US recessions since the 1980s.

Opinion by Mark Lister
Mark Lister is Head of Private Wealth Research at Craigs Investment Partners
Learn more
  • A major global bank suggests a 60% chance of a US recession.
  • Consumer staples and healthcare sectors are most resilient during recessions, while financials and technology perform worst.
  • Investors should hold more cash, add quality fixed income, and diversify portfolios towards resilient sectors.

There has been increasing talk of a US recession in recent weeks, with one major global bank suggesting the odds of this are 60%.

It’s certainly possible if harsh tariffs remain in place, although the outlook could brighten quickly if we see further de-escalation.

Recessions are an inevitable part of the business cycle, and the five biggest US sharemarket declines of the past 50 years all came during these periods.

They lead to higher unemployment, lower confidence, falling house prices and a decline in consumer spending.

Advertisement
Advertise with NZME.

This all feeds into weaker economic activity, pressuring corporate earnings and causing share prices to fall.

There have been four US recessions since the 1980s. There was the 1990 recession, the one associated with the dotcom crash in 2001, the GFC between 2007 and 2009, and the lockdown-induced Covid-19 recession of 2020.

The S&P 500 fell heavily in all of these, and all the main 11 market sectors declined.

However, the two sectors which proved to be most resilient are consumer staples and healthcare. On all four occasions, they outperformed the broader market.

Advertisement
Advertise with NZME.

That’s not surprising. Companies in these sectors tend to be lower risk, more defensive and less exposed to the ebbs and flows of the economic cycle.

Consumer staples companies are in the business of necessity, and even during a recession we still buy shampoo and toilet paper.

Demand for healthcare services also tends to be quite stable, and it’s often the last thing we scrimp on if forced to tighten our belts.

At the other end of the spectrum is financials, which was the worst-performing sector during those four recessionary periods.

Consumer staples companies are in the business of necessity, and even during a recession, we still buy shampoo and toilet paper, writes Mark Lister. Photo / 123RF
Consumer staples companies are in the business of necessity, and even during a recession, we still buy shampoo and toilet paper, writes Mark Lister. Photo / 123RF

While banks find themselves in vogue with investors in buoyant periods, they aren’t a great place to be during a downturn.

Bad debts tend to increase, and people hunker down rather than rushing out to borrow more money.

After financials, the next worst performer during past recessions has been technology.

That’s an interesting one, and the tech bulls will be quick to point out that these numbers were dragged down by the dotcom crash 20 years ago, when the sector was belted.

Advertisement
Advertise with NZME.

These days, some tech companies are almost utilities, which should see them hold up better during a rough patch.

Few businesses (or consumers, for that matter) could easily do without Amazon’s cloud services or the Microsoft suite of products.

Then again, the Covid-19 recession was an oddball one too.

That period saw tech stocks perform strongly because we were all stuck at home using online shopping and video conferencing.

In contrast to 2001, that example flatters the numbers for the tech sector in this analysis.

Stocks like those in the “Magnificent 7” have had a great run these last few years, and many are widely owned by investors.

That could make them a natural source of funds if investors wanted to take more risk off the table.

Looking at companies on a sector basis doesn’t work quite as well in New Zealand. Our market is much smaller, and the idiosyncrasies of individual stocks can distort things.

However, the same principles would apply.

One would expect the larger, more stable companies to hold up better in any downturn, while those tied more closely to the global economy or with a greater dependence on consumer spending could suffer more.

If the US is headed for recession, even a mild one, markets will remain under pressure.

The best defence for investors is to hold a little more cash than usual, add to good-quality fixed income, and ensure share portfolios are widely diversified with a tilt to the more resilient sectors.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. The information in this article is provided for information only, is intended to be general in nature, and does not take into account your financial situation, objectives, goals, or risk tolerance. Before making any investment decision Craigs Investment Partners recommends you contact an investment adviser.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Bay of Plenty Times

Bay of Plenty Times

Hayden Wilde overcomes horrific accident to win major race in London

Bay of Plenty Times

'We have to go big': BoP company navigates tariffs, eyes Amazon debut

Bay of Plenty Times

'My mum hates it': A record-breaking Kiwi daredevil on the sport of death diving


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Hayden Wilde overcomes horrific accident to win major race in London
Bay of Plenty Times

Hayden Wilde overcomes horrific accident to win major race in London

Hayden Wilde won a major race in London after a tough recovery.

13 Aug 01:49 AM
'We have to go big': BoP company navigates tariffs, eyes Amazon debut
Bay of Plenty Times

'We have to go big': BoP company navigates tariffs, eyes Amazon debut

12 Aug 10:55 PM
'My mum hates it': A record-breaking Kiwi daredevil on the sport of death diving
Bay of Plenty Times

'My mum hates it': A record-breaking Kiwi daredevil on the sport of death diving

12 Aug 10:02 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP