New Zealand Cricket and DB Breweries will be reviewing the terms and conditions of the Tui Catch A Million campaign before the next Black Caps fixture.
It comes after safety concerns were raised about the competition during the Black Caps' win over the West Indies in Mount Maunganui on Wednesday night.
Those wearing the Tui orange T-shirt can win $50,000 for catching a six with one hand. There were 24 sixes during the game.
At one point, a man launched himself towards an approaching ball only to fall on a woman sitting in front of him.
Another attempt saw a competition hopeful rush forward for a catch and tumble over a young boy on the bank.
Bay Oval Trust general manager Kelvin Jones said it was a New Zealand Cricket matter and he did not think it was his place to comment. He said he was confident change would happen if deemed necessary.
DB Breweries, which makes Tui, and New Zealand Cricket agreed there were crowd safety concerns in relation to the catching competition.
"With this in mind, public service announcements were issued every 15 minutes at Bay Oval advising those involved in the competition to respect other patrons," a New Zealand Cricket spokesman said in a statement.
Bay of Plenty Cricket Association chief executive Chris Rapson was at the game on Wednesday night and said there was a "fabulous" atmosphere there.
He suggested families with young children could choose a position away from where sixes would likely be hit, and avoid those wearing the orange T-shirts. Bay Oval had "tonnes of space and lots of options", he said.
"If you legislate for the common denominator at all times, eventually there's no fun for anyone because someone else's fun is someone else's frustration."
Gareth Wallis, manager of city events at Tauranga City Council, said it was great all parties were committed to reviewing current plans to ensure safety and security.
Tourism Bay of Plenty marketing manager Kath Low did not believe the Tui Catch a Million competition would tarnish or negatively affect future games.
"Families turn out for these events because of the excitement of the games – they're fast and a lot of fun."