"May the best corporate effort prevail."
Sovereign is offering $25,000 to the winning CEO's charity of choice, for the organisation that achieves the highest percentage participation rate across the series including participation by the CEO or business leader.
Sovereign CEO Symon Brewis-Weston says the Whakatane District Council were deserving winners of the 2014/15 CEO Challenge.
He is looking forward to seeing them and other businesses around New Zealand get on board this year.
"Created to motivate Kiwis to get active and participate in Tri Series events across the country, the Sovereign CEO Challenge is a fantastic initiative that builds team morale, helps staff get fit and healthy and gives back to the community.
"The Whakatane District Council is an excellent example of an organisation that committed, as a team, to improve their health and fitness by participating in the Sovereign CEO Challenge."
The council demonstrated just how significant the rewards can be for staff and ultimately the winners' chosen charity.