"The community have demonstrated recently that it is time for a cultural shift in the way we drink and attitudes towards consumption of alcohol.
"Let's help shape our drinking culture to be a safer and more responsible one."
Those breaching the liquor ban could expect to receive an alcohol infringement notice and a fine of $250, or be liable for arrest if they were in a situation that might put themselves or others at risk, he said.
"There are very good reasons why some areas have liquor bans, based on evidence and for prevention reasons. We will take some level of positive action, be it a warning, confiscation of liquor, infringement notice or arrest.
"Young people consuming large amounts of alcohol are particularly vulnerable and are more likely to become a victim of crime, as they become unable to make good decisions about keeping themselves safe."
If people were going to drink, they should not drive, he said.
"If you are not driving and you are going to drink, then moderate your drinking and look after your mates."
Tauranga City Council communications adviser Marcel Currin said the council had developed initiatives that would be used at New Year's Eve celebrations at Mount Maunganui.
These included an increased level of security, amended cordons to the safe zone, public transport being available longer after midnight, and more entertainment in the key event area to address potential overcrowding.
Permanent liquor-free areas would be extended to cover a larger area of Mount Maunganui and Papamoa between December 26 and January 5.
Breach of Liquor Ban consequences
- A warning
- Confiscation of liquor
- An alcohol infringement notice and $250 fine
- Arrest if you put others or yourself at risk
- Source NZ Police
