He said big cities had proven occupancy rates, like Auckland's strong 75 per cent occupancy. Investors could invest with confidence in that market knowing the turnover would give them a good rate of return.
"People coming to Tauranga do not know what the turnover is.
"Based on an unknown turnover, why would you take that risk."
He explained that hotel operators paid building owners a percentage of the turnover as rent and the risk for the investor was what that turnover would be.
Investors could easily get better returns elsewhere on $15 million to $20 million if the occupancy rate on a new hotel turned out to be 50 per cent.
Hotel project bids on council's Durham St site
* 2008: Tainui/Accor deal falls over when global credit crunch hits
* 2013: Cooney/Cook lodge bid for "sure winner" consortium to build and operate a Travelodge
* 2013: Tainui given second chance and chosen as the preferred developer
* 2014: Tainui withdraws bid after going through due diligence
* 2014: Cooney/Cook unsuccessful following renewed negotiations with another hotel operator