Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Talking with Tama, a sick toddler who can't access the drug he needs

Scott Yeoman
By Scott Yeoman
Multimedia journalist·Rotorua Daily Post·
4 Nov, 2019 07:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Tama Hubbard, 3, has a degenerative disease called spinal muscular atrophy. Photo / Supplied

Tama Hubbard, 3, has a degenerative disease called spinal muscular atrophy. Photo / Supplied

"Hi!" a bright young voice says down the phone.

Tama Hubbard is back to his talkative, happy self – for now.

The 3-year-old Taupō toddler was yesterday having one of his increasingly rare good days. A couple of weeks ago he was in Rotorua Hospital breathing through a machine.

Tama has a degenerative disease called spinal muscular atrophy (SMA), which sometimes leaves him so weak he can't lift his head, or lift his hand to his mouth to eat.

A small cough can cause him to go downhill quickly.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Last week, the Rotorua Daily Post shared Tama's story – about how fast he was deteriorating, about how the only FDA-approved drug that could help him wasn't publicly funded in New Zealand, and about how his mum, Lisa Geddes, couldn't afford to access it.

The drug, Spinraza, reportedly costs hundreds of thousands of dollars a year.

Read more: Tama is deteriorating fast. But the drug that can help him is too expensive

Advertisement
Advertise with NZME.

Today, the Rotorua Daily Post can share the response of the American drug company that generates hundreds of millions of US dollars in sales supplying Spinraza. And Pharmac's reply to that response.

Pharmac, New Zealand's medicine-buying agency, has the ultimate say on whether Spinraza gets funded or not. It is currently evaluating an application for its funding.

When the Rotorua Daily Post called to check up on Tama and his mum yesterday morning, the little fella was handed the phone.

He chatted about cows – the family lives on a dairy farm in rural Taupō – and about playing games outside in the sun. His voice was animated.

When his mum asked for the phone back, so she could continue talking, he said, "Bye!" and then, "Mum, say bye".

Geddes, back on the phone and laughing, said Tama was doing a lot better this week.

"They've just finished calving here, so he's always talking about checking the cows."

She said since the media attention last week, with several stories published nationwide about Tama's condition and the fight to get Spinraza funding, there had been a lot of comments and offers of donations and help.

Geddes said they reopened Tama's Givealittle page, which, as of yesterday afternoon, had received about $2000.

"I've had a couple of messages from people just saying really lovely words and just reaching out, letting us know that they're thinking of us and also wanting to donate to his Givealittle as well, which is really nice," she said.

Advertisement
Advertise with NZME.

"Even reading some of them when they came through, it was really overwhelming. The support was overwhelming and I would just find myself ... I would get tears in my eyes from reading these messages, they were just so lovely."

Tama Hubbard. Photo / Supplied
Tama Hubbard. Photo / Supplied

The Rotorua Daily Post contacted American drug company Biogen last week about Tama's case and the Spinraza drug.

In response, a media spokeswoman said in a statement that the company was "always saddened" to hear of people being unable to access Spinraza, "as it's our intention to work towards making it as widely available as possible for those who could benefit from it".

She said Biogen had worked as quickly as possible within New Zealand's regulatory and legal frameworks and were following the process laid out by Pharmac for it to consider reimbursing Spinraza.

"We made a submission to Pharmac as soon as we received Medsafe (regulatory) approval in August 2018, but unfortunately they requested further clinical data which we have subsequently supplied."

The spokeswoman said Biogen had stated and requested to discuss pricing as it was ready and willing to negotiate, "but first Pharmac has to accept the clinical benefit of this product".

Advertisement
Advertise with NZME.

"Over 50 countries have registered Spinraza and provide some level of reimbursement and Pharmac is the only reimbursement agency in the world to have questioned the clinical data," she said.

The spokeswoman said Biogen had been advised to follow the Pharmac process, "which we are doing and we will continue to do so, to hopefully make Spinraza available to the New Zealand spinal muscular atrophy community".

Questions about the price of Spinraza – why the drug is so expensive, and whether Biogen could not afford to make it cheaper, considering the amount of profit it is making from it – were not addressed in the spokeswoman's response.

Tama Hubbard has a degenerative disease called spinal muscular atrophy. He was back in Rotorua Hospital a couple of weeks ago after developing a small cough. Photo / Supplied
Tama Hubbard has a degenerative disease called spinal muscular atrophy. He was back in Rotorua Hospital a couple of weeks ago after developing a small cough. Photo / Supplied

A media spokeswoman for Pharmac, in response to the comments from Biogen, said while some medicines may be available in other countries, "the funding and reimbursement systems are often not comparable".

She said New Zealand must make its own decisions, carefully assessing the available evidence and thinking about medicines' use in the New Zealand health context.

"Pharmac will continue making the best choices we can, expanding available treatments for all New Zealanders using a robust, evidence-based approach."

Advertisement
Advertise with NZME.

Meanwhile, Tama and his family continue to wait.

"I can't even explain how much he needs this, I think that's the hardest thing," Geddes said yesterday.

"They're always talking about the price and I get that, I really do, but when it's your child, you just want to do as much as you can, not only for him but everybody else."

Yesterday Tama was happy and talking. Yesterday was a good day.

It's today, tomorrow, the next day, and the day, week, and month after that, that are currently in the balance.

As the call ended, Tama had to have the last word.

Advertisement
Advertise with NZME.

"Can I say bye?" he could be heard asking in the background.

And then, "Bye!" Tama shouted down the phone, with the energy and enthusiasm of a boy excited about the sunny day ahead.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Bunnings' $53m Tauranga store set to open

16 Jun 03:00 AM
Bay of Plenty Times

BoP dairy targeted by armed robbers

16 Jun 01:00 AM
Bay of Plenty Times

'Quite fun': Hamish's quail egg business takes flight

16 Jun 12:09 AM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Bunnings' $53m Tauranga store set to open

Bunnings' $53m Tauranga store set to open

16 Jun 03:00 AM

The 4300sq m store includes an outdoor nursery and 80 parking spaces.

BoP dairy targeted by armed robbers

BoP dairy targeted by armed robbers

16 Jun 01:00 AM
'Quite fun': Hamish's quail egg business takes flight

'Quite fun': Hamish's quail egg business takes flight

16 Jun 12:09 AM
Premium
Comvita forecasts another annual loss

Comvita forecasts another annual loss

15 Jun 11:39 PM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP