"While this focus has seen plastic consumption decline, and we're supportive of these reduction efforts, we also want to provide a genuine recycling service for the plastic Kiwis continue to use.
"This is particularly important given the increased number of people choosing packaged products in recent months for food safety reasons," he said.
Everts said making the scheme available to 60 per cent of New Zealanders was a great step forward for the future of the recycled plastics industry.
Scheme Manager Lyn Mayes said adding new stores in new regions was important.
"Residents across the Bay of Plenty have been calling for this service to resume so it's great to give them good news. Over the coming months, we will look to add new stores in new regions, as long as we can do so within the available processing capacity.
"While Plastic Free July is about avoiding plastic, it's also about reducing plastic waste to landfill and preventing litter.
"We are asking people that do have a soft plastic recycling bin in their region to do their bit and collect up their soft plastics at home and take it into their nearest participating store so we can recycle it."