Fire and Emergency NZ shift manager Daniel Nicholson said a fire crew from Rotomā and a rescue team from Kawerau station helped police to clear an area to enable the rescue chopper from Tauranga to land and airlift one person to a hospital.
Traffic was still being managed at 5.30pm but the scene has since been cleared.
A photographer at the scene said it was a narrow, windy, rural road. It was sealed.