Waikato-based Brodnax has previously played a lead role in a range of collaborative spatial planning and growth management projects, including past SmartGrowth initiatives.
A 12-month programme of works will be delivered in four phases.
Brodnax will manage all day-to-day operations, oversee the next phases of the initiative focused on supporting liveable community outcomes, and respond to strategic issues regarding housing capacity, intensification, multi-modal transport and network capacity.
The aim of the project is to deliver an integrated, strategic approach for the development of the Western Bay of Plenty's urban form and transport system with immediate and future priorities and investment opportunities.
Brodnax said he was thrilled to accept the role and looked forward to working closely with Joyce, Peacey, project partners and stakeholders to deliver "sustainable, long-term solutions" for the region's shared transport and urban development challenges.
Joyce has more than 20 years' experience in the public sector, spanning New Zealand and Australia, and brings a wealth of knowledge across business and corporate planning, integrated planning and investment, facilitation and placemaking.
As technical specialist, Peacey brings to the role more than 15 years' experience across the transport and energy sector and has led public policy, regulatory and strategy-based projects in the public and commercial sector.