Western Bay of Plenty Police acting Area Commander Inspector Karl Wright-St Clair said "As a result of an approach from the organisers police staff had acted in good faith when they provided the initial advice. Alcohol at these events is normally sold through a special licence and on this occasion one had not been processed within normal timeframes."
Mr Wright-St Clair said "We understand Northern Districts' desire to make the option available when they chose to promote the trial. Today we have re-assessed the initial advice given and have advised Northern Districts that this trial, for these matches, would have likely breached alcohol-related laws."
"We have now worked with the interested parties to ensure alcohol can be sold in a safe and controlled manner under the provisions of a Special Licence."
Northern Districts' chief executive Peter Roach said that, while the initiative seemed to have merit and had gained considerable public support, his organisation understood the change of decision and would not challenge it.
"We're disappointed we couldn't trial the idea, as it seemed to create some genuine public interest," said Mr Roach.
"We put forward the idea as we had listened to our consumers when they tell us going to watch live sport can be costly. The BYO alcohol was only part of our strategy, and we are still pleased that the other aspects that we focused on are still in play - patrons can still bring their umbrellas for shade, food, and non-alcoholic drinks of any quantities."
"Ticket prices are also low at $10 for an adult, $5 for seniors, and free for kids under 16."
"We respect the police view on the matter as we always have. We're happy to cooperate with them and, above all, we want to be seen to be operating in a lawful and responsible manner. We still wish for our many supporters to come along on January 1 and 4 and have a great day at the cricket and get right behind the local team."
