New Zealand's Poppy Day is something many Kiwis mark proudly each year by getting a traditional RSA fabric poppy in return for a donation.
It's the symbol of remembrance for those who fought to protect this proud nation and our veterans and ex-service people who were lucky enough to return
from duty. NZME. - owner of Bay of Plenty Times, New Zealand Herald, Herald on Sunday, NewstalkZB and GrabOne - is supporting the Returned Services Association (RSA) to raise funds by launching a digital poppy that is available in the same way.
From today until Anzac Day, people will be able to donate online or via text to receive a virtual poppy to share via their social media, or to save to their desktops and devices via the website www.pinapoppy.co.nz.
NZME. hopes to raise $100,000 to mark the 100th anniversary of the Gallipoli landings with 100 per cent of the proceeds going to the RSA Poppy Appeal. The Pin a Poppy Appeal campaign has received a significant start with a $20,000 donation from NZME. to support the RSA's work.
NZME. chief executive Jane Hastings said, "RSA's volunteers do a wonderful job of getting poppy badges to the public. Through our digital reach NZME. believes that we can help attract a wider, younger audience including Kiwis living abroad to participate in the Poppy Appeal and drive participation and donations for our veterans via pinapoppy.co.nz.
