Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

On the Up: Whitianga 17yo Mila Smith de Zeeuw receives Annual Yellow Ribbon Road Safety Hero Award

Maryana Garcia
By Maryana Garcia
Multimedia Journalist·Waikato Herald·
15 May, 2025 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Uplifting stories showcasing success, inspiration and possibilities. Video / NZME

NZME’s On The Up is a national campaign showcasing amazing stories of inspiration, success, courage and possibilities. Here, Maryana Garcia talks to a Coromandel teenager who just received a Road Safety Hero Award.

Whitianga teenager Mila Smith de Zeeuw was on her way to a leadership course when she saw an elderly cyclist get struck by a car.

“I saw this guy on the road. He was bleeding quite a lot and was clearly quite injured.

“I thought I could help.”

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Mila provided first aid until emergency services arrived on the scene.

Once paramedics arrived, the 17-year-old also helped to co-ordinate the local fire brigade and Westpac Rescue Helicopter.

“I tried to do the best I could,” Mila said.

“I was one of the first ones there, but I don’t know everything.”

Advertisement
Advertise with NZME.

However, Mila does know more than the average teenager about emergency response.

When she was 14, Mila was playing the victim at her dad’s fire brigade training drills.

“I saw how they were a tight-knit group, and I always wanted to be a part of it.”

Mila Smith de Zeeuw has been volunteering with her local fire brigade since she was 16.
Mila Smith de Zeeuw has been volunteering with her local fire brigade since she was 16.

Once she turned 16, Mila said, she signed up as soon as she could.

Now she balances weekly trainings and school with her volunteer work with the brigade.

“I go to as many callouts as I can,” Mila said.

“Balancing it seems to work most of the time. My family and friends are very supportive.”

This week, Mila was recognised as a hero for her work as a volunteer fire brigade member and the head of Mercury Bay Area School’s Students Against Dangerous Driving committee.

In a ceremony that saw three of Auckland’s landmark buildings lit up in yellow, Mila was awarded the Annual Yellow Ribbon Road Safety Hero Award.

The award recognises individuals who have demonstrated exceptional dedication to promoting road safety in their communities.

Advertisement
Advertise with NZME.

The Yellow Ribbon Road Safety Alliance is an organisation that brings together government, corporate and community groups committed to reducing road trauma.

Mila’s experiences with the fire brigade motivated her to make sure younger drivers were educated about road safety.

“Through the fire brigade and seeing the car crash training and going to the car crashes myself, I realised that most of the crashes are from younger people,” Mila said.

“When you see a crash you see that it doesn’t just affect the person in the crash, it affects witnesses and their families.”

Three of Auckland’s landmark buildings were lit up in yellow for the ceremony where Mila was presented with the Annual Yellow Ribbon Road Safety Hero Award.
Three of Auckland’s landmark buildings were lit up in yellow for the ceremony where Mila was presented with the Annual Yellow Ribbon Road Safety Hero Award.

Mila has spearheaded initiatives that bring police and Fire and Emergency New Zealand into her school to raise awareness about road safety.

“What’s kept me motivated is to know that even if not everyone listens, there might be one or two people who do.

Advertisement
Advertise with NZME.

“Making a small change, that’s enough for me.”

Mila said she hadn’t been expecting the award.

“My friend nominated me the day before nominations closed. I never really thought I’d get it.”

Then, a couple of weeks ago, Mila’s phone rang.

“I was pretty stoked.”

Mila said she was “privileged” to be able to attend Monday’s award ceremony.

Advertisement
Advertise with NZME.

“They lit up the Skytower, the PWC building and the bridge.”

Fire and Emergency Waikato group manager Matt Cook said the service was “extremely proud of the mahi Mila had put into protecting and supporting her community.

“Motor vehicle crashes make up a significant portion of calls we respond to, so work like this is very important to help reduce harm on the roads.”

Kaitiaki o Ara Students Against Dangerous Driving general manager Donna Govorko said Mila was an “outstanding young lady”.

“[She] is passionate about helping her community stay safe on our roads.”

Mila (left) was recognised as a hero for her work as a volunteer fire brigade member and the head of Mercury Bay Area School’s Students Against Dangerous Driving committee.
Mila (left) was recognised as a hero for her work as a volunteer fire brigade member and the head of Mercury Bay Area School’s Students Against Dangerous Driving committee.

Road Safety Education Limited general manager Maria Lovelock said choosing one winner for the award was “incredibly difficult”.

Advertisement
Advertise with NZME.

“So many individuals across the country are making meaningful contributions to safer roads.

“We applaud Mila’s contributions and look forward to seeing what her future brings.”

But Mila didn’t want the award to be about her.

“My one [message is to] just to make wise choices on the roads.”

Mila also wanted to highlight her brigade’s plan to fundraise for leukaemia treatments by taking part in the Firefighter Skytower Challenge on May 24.

“It’s my second year climbing the tower, and my dad’s doing it as well.”

Advertisement
Advertise with NZME.

Mila said she wasn’t sure what she wanted to do when she finished school next year, but she wanted to continue her involvement with Fire and Emergency.

Later this year, she plans to complete her qualified firefighter course in Rotorua.

“I’d love to be able to stay with the brigade,” Mila said.

“They’re my second family.”

Maryana Garcia is a Hamilton-based reporter covering breaking news in Waikato. She previously wrote for the Rotorua Daily Post and Bay of Plenty Times.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

'Worst it's been': How cafes are adjusting to soaring butter prices

18 May 05:04 PM
Premium
Opinion

Opinion: US-China tariff truce sparks major market rebound

18 May 04:00 PM
Bay of Plenty Times

'Major step': New 24/7 urgent care for Tauranga by 2026

18 May 02:08 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'Worst it's been': How cafes are adjusting to soaring butter prices

'Worst it's been': How cafes are adjusting to soaring butter prices

18 May 05:04 PM

'Butter-wise, we haven't passed the buck on to the consumer yet.'

Premium
Opinion: US-China tariff truce sparks major market rebound

Opinion: US-China tariff truce sparks major market rebound

18 May 04:00 PM
'Major step': New 24/7 urgent care for Tauranga by 2026

'Major step': New 24/7 urgent care for Tauranga by 2026

18 May 02:08 AM
Luxon announces $164m for new 24/7 urgent care services

Luxon announces $164m for new 24/7 urgent care services

18 May 01:22 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP