"The twenty-over format is all about entertainment and having fun, and we have unashamedly built the competition around that."
Of the 30 regular season games, 13 would be televised live on SKY Sport and just six were scheduled for the later, 7.10pm start.
In addition, SKY Sport will televise live both the elimination final and the grand final.
Besides the bigger city venues, the McDonald's Super Smash would also be hosted at popular holiday destinations such as Alexandra's Molyneux Park, Nelson's Saxton Oval and Mt Maunganui's Bay Oval.
Mr White said a lot of energy had been spent on creating a dynamic, modern and exciting format, tailored around meeting the demands of all New Zealanders.
"We've listened closely to what people want in terms of the domestic T20 competition and believe the new McDonald's Super Smash is ideally positioned to meet those demands."