Western Bay of Plenty Cricket Association secretary Don Warner said there had been a big jump in the younger generations showing interest in the sport.
"There certainly is a lot of interest out there in the local schools.
"There is definitely more children coming on at that age."
"I've just been to Mangatapu School and I said to the kids before I started "who's going to win tonight and they all said the Black Caps," so they know. But in the past if I asked them a similar question, they wouldn't have a clue or couldn't care less - now they know."
Greerton Cricket Club president Steve Wineti said there had been a marked increase at his club through the Kids Cricket in the Park initiatives.
"Between 70 and 80 children turned up for the weekly event so that's been great to see. We have our premier boys in that, training the kids and we have parents coming down being involved so we have seen a marked increase."
Cricket mum Yvonne Handley said she brought her son, Jacob, to the Friday night Kids Cricket in the Park initiative to see whether he wanted to play the sport long term.
So far he was enjoying learning the game, she said.