Sergeant Craig Madden of the Police Search & Rescue stated "this is a warning to all of us, drowning can occur in minutes."
Saturday 4.32pm: Police and Ambulance are at the McLaren Falls near Omanawa in the Western Bay of Plenty where a person has drowned after getting into difficulties in deep water at the falls.
Emergency services received the call at bout 3:30pm after friends of the swimmer were unable to rescue him after he got into difficulty.
The swimmers body has not been retrieved, and the Police Dive squad has been contacted to assist.
At this stage no details of the victim are available.