"Many of us still feel frustrated that ultimately we weren't able to return Jack to his family, but we can hold our heads high knowing we did everything possible.
"Conditions during the first day of that search were treacherous and we can also be proud that our lifeguards conducted themselves and looked after each other in a way that we did everything possible and at the same time avoided further tragedy."
Mr Bradley said many club members sent their love to Jack's family on a regular basis and often reflected on the search but found it difficult to "consider themselves proud in a time of tragedy".
"We were just doing what we could, we are just clubbies, we are just lifeguards."
Mr Bradley said the tragedy had galvanised the club members and motivated them to focus on prevention to make sure no one else was lost in the large surf during the busy summer season.
An overview of the search in the awards booklet described it as the largest search operation the Mount Maunganui Lifeguard Service had been involved in.
Off duty lifeguards were the first to start the search and the last to give up - club members were still searching almost two weeks after Jack disappeared.
About 1500 hours of searching were logged by club volunteers with 20 to 30 members involved in the week following Jack's disappearance.
The club co-ordinated and managed the water searches and due to the extremely difficult conditions only the strongest, fittest and most experienced lifeguards conducted searches in the water.
Visibility in the water was poor, but they searched in and around rocks close to shore as well as the entire base of Mauao, 100m to 200m offshore and further out to sea in a 3.5m easterly swell and strong winds.
The Mount Maunganui Club were also assisted by Omanu and Papamoa surf lifesaving clubs.