Greerton's new library will be called Greerton Library, despite a determined bid by the Greerton Village Community Association to introduce the word "village" into the name.
Tauranga City Council yesterday voted 8-3 to retain the original name once the replacement $3.65 million library opened in mid-July.
Association vice-chairman Ian Settle highlighted the 20 years of effort that had gone into branding the shopping centre as a village. "A lot of people feel comfortable with the term village - there is a feel-good factor."
So much had been invested in the brand that it was too good an opportunity to overlook, he said.
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Councillor Rick Curach opted for "Greerton Library" because it rolled off the tongue a lot easier and Councillor John Robson said Greerton was a suburb and he did not see "village" as being more than a marketing term.
However, Councillor Matt Cowley argued that the word village was more than a brand, as it appears in the council's City Plan and was deeper than a brand. He was joined by councillors Steve Morris and Catherine Stewart in seeking a name change. Backing the status quo were mayor Stewart Crosby and councillors Kelvin Clout, Leanne Brown, Bev Edlin, Bill Grainger and Gail McIntosh.