Wearing flippers while boogie boarding could help keep kids and their parents safe, says Papamoa's Surf Life Saving club captain.
Shaun Smith, pictured, said flippers or fins can prevent kids being swept out when they got into difficulties, giving parents more time to call for help.
He said parents should also be similarly equipped.
"If you have a boogie board and a pair of fins you can swim out to them and float along until one of us gets there," he said.
However, he warned against parents putting themselves in danger.
"If I was a parent wanting to swim out, I would not unless I was a very good swimmer," he said.
"People who have drowned a lot of the time this year are parents or people that have gone in to try and save kids."
After a disappointing seven drownings over the holiday period, water safety officials said more could be done to educate the public.
Water Safety New Zealand chief executive Matt Claridge said boogie boards should carry safety instructions so people know how to use them properly.
"All toys that can be used in the water should carry information that relates to the safe use and enjoyment of them," he said.
Mr Claridge said there is a personal responsibility to keep yourself and your children safe when using boogie boards.
"They are good toys for enjoyment in the water when used responsibly."
NZME.