Ms Ciprian said her passions for agriculture, food-related businesses, brand New Zealand, consumer brands and consumers, were combined in Zespri.
"Zespri is a strong brand and a New Zealand business with significant global potential," she said. "The industry has a goal of increasing export revenue to $3 billion by 2025 and I welcome the opportunity to contribute to this success."
Ms Ciprian, who began her career as a technician in the dairy industry, has a background in the commercialisation, innovation, marketing and business development of dairy products, functional beverages and other foods.
She held senior roles with Danone in the United States and France, where she worked in international markets.
Her primary focus was on identifying, developing and delivering global growth initiatives with central and locally based teams.