A fire tore through a two-story Papamoa home, with flames visible from the road and smoke billowing down Dickson Rd.
Fire services were called at 2.26pm today but three fire appliances were present and firefighters were still hosing the smoking property at 3.35pm.
Readers reported seeing the smoke from as far away as the the Domain Rd/Tara Rd roundabout with one person claiming it was visible from Brookfield.

Papamoa resident James Smith was driving home along Papamoa Beach Rd when he saw a large plume of smoke in the air.
"It was very black smoke," he said.
When he arrived at the house there were 20 to 30 people on the road watching what was happening.
"It just started licking around the door of the garage and then it took hold.
"There were loud popping noises. I think it was the glass from the windows. It was quite a dramatic scene," he said.