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Home / Bay of Plenty Times

Zespri kiwifruit exports steady despite Middle East conflict and fuel costs

Steve Edwards
Coast & Country News·
8 May, 2026 05:00 PM4 mins to read

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Zespri's RubyRed harvest is now complete, with five million trays this season. Photo / Zespri

Zespri's RubyRed harvest is now complete, with five million trays this season. Photo / Zespri

Conflict in the Middle East has not stopped the new season’s kiwifruit from reaching foreign shores.

Jason Te Brake, chief executive of Bay of Plenty‑based kiwifruit marketer Zespri, said that while it was a “dynamic geopolitical environment”, the 2026/27 season had started well.

He said the industry was making good progress with the harvest and supported a fast start to another large crop of around 220 million trays to sell.

“Despite heightened geopolitical uncertainty from the ongoing tension in the Middle East, fruit is moving steadily into market, with fruit to Europe shipped via the Panama Canal.”

Te Brake said Zespri continued to work with long-standing shipping partners to monitor the expected impact of freight costs.

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“Our initial guidance reflects positive demand for our fruit and the removal of US tariffs, while factoring in assumptions about the cost of bunker fuel and freight based on the latest information available, as well as the estimated impact from the conflict in the Middle East, including the potential for wider supply chain disruption.”

Zespri is also anticipating continued movement in its foreign exchange positions this season due to the changing environment.

Its initial guidance reflects positive movement in the euro and Chinese yuan, offset by downward movement in its positions against the US dollar, Japanese yen, and Korean won.

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The RubyRed harvest is now complete, with five million trays this season.

“With RubyRed volumes up from around three million trays last year, our sales programmes have extended to include Australia, Vietnam and Canada for the first time,” Te Brake said.

The SunGold and Green harvests are also now underway.

Te Brake said guidance for the 2026/27 season was a preliminary forecast, with updates provided throughout the year once there was a firmer view of fruit and market performance, as well as the scale and duration of the conflict in the Middle East.

New Zealand’s kiwifruit industry is horticulture’s largest export, with growers located from Kerikeri to Motueka.

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There are about 2800 kiwifruit growers and 3200 registered orchards in New Zealand, with around 14,500 hectares of kiwifruit in production.

Almost 80% of New Zealand‑grown kiwifruit comes from the Bay of Plenty.

Zespri International Ltd is the world’s largest marketer of kiwifruit, managing about 30% of global volume.

Zespri chief executive Jason Te Brake. Photo / Jamie Troughton, Dscribe Media
Zespri chief executive Jason Te Brake. Photo / Jamie Troughton, Dscribe Media

Orchard advice

Fuel issues relating to the Middle East conflict have spurred police to issue warnings and advice to rural landowners.

Tusha Penny, Assistant Commissioner of Road Policing and District Support, said police were starting to see an impact in reports of diesel theft and petrol drive‑offs.

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“Our districts have been watching closely, and we will continue to monitor what is happening.

“We encourage people to report all suspicious behaviour to police, as this is how we catch offenders.

“We also need people to continue reporting these crimes, so we have a full picture of what is happening and can respond accordingly.”

Penny said police would remain visible in communities, both urban and rural, and respond to incidents as they arose.

“We know many people feel more reassured when they understand what practical steps they can take to help keep themselves and their property safe.”

Tusha Penny, Assistant Commissioner of Road Policing and District Support. Photo / Jason Oxenham
Tusha Penny, Assistant Commissioner of Road Policing and District Support. Photo / Jason Oxenham

Guidance from the police, FMG and Federated Farmers includes:

• Park vehicles with fuel caps close to the wall or another vehicle to restrict access to fuel tanks.

• Try to keep fuel out of sight and ensure fuel tanks are secured and locked to restrict theft and tampering.

• Install security lighting that lights up fuel tanks and fuelling areas.

• Keep an inventory of fuel consumption so any thefts can be identified quickly.

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• Install fuel tank locking devices on all petrol and diesel tanks on your property.

The advisory also noted that camera and alarm systems could be the difference between a burglar having only seconds on your property before detection or having minutes or hours to ransack your property.

Security cameras can also capture details of suspicious people and vehicles, providing crucial leads to police.

• Position cameras at entry points to your property to allow early detection of unwanted visitors.

• Install cameras around buildings that contain high-value farm property and assets.

• Consider cameras with integrated floodlights and alarms as additional deterrents.

• Place clear signage advising of the use of cameras on your property.

• Place alarm monitoring stickers around all sides of your home.

• Dummy cameras and alarms can also act as a deterrent to thieves.

Always report any suspicious activity to the police.

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Call 111 if it’s happening now, or for a non-emergency call 105 or use 105 online police.govt.nz/use-105.

For anonymous reporting, call Crimestoppers 0800 555 111.

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