Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Eva Bradley: As half baked as my dinner

By Girl Talk by Eva Bradley
Bay of Plenty Times·
10 Jun, 2011 02:09 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

I have always been a firm believer in Darwin's theory about survival of the fittest.
A world where the weak and stupid are rapidly culled makes perfect sense. At least it always has up to the point I realised I wasn't necessarily in the half worth holding on to.
The other night two
depressing things happened in rapid succession. Firstly, I actually agreed to participate in a 20-minute Colmar Brunton telephone research poll. Once I got over the mild irritation of the call coming just at the moment the microwave pinged and announced my baked beans were ready, I realised rationally that it was most likely the only one I would receive that night and, ultimately, company was company even if it was with a stranger in the name of market research.
The second downer came when the call ended and I realised that should a natural disaster occur, not only was I likely to perish, but I very much deserved to, such was my total lack of consideration for being prepared.
The survey was on behalf of the Government, trying to establish with a margin of error of plus or minus 3.1 per cent just how many Kiwis actually gave a damn about preparing for a natural disaster and just how likely they would be to survive should one prove imminent.
For me, the short answer was: not at all likely.
After conceding during the early line of questioning that not only was a natural disaster very likely, but that I "strongly disagreed" that emergency services would be able to assist me in any way should one happen and I would have to look after myself, I then went on to admit that despite this I had no survival plan of any sort and no immediate plans to create one.
The long silence at the end of the line as I admitted to each of my failings may have been so the interviewer could record my answers but most likely they were simply so he could shake his head with a disparaging mix of pity and dismay at such profound stupidity.
Was I aware that Christchurch had recently been hit by a major earthquake with significant loss of life? Yes.
Did I know that New Zealand sat on a major earthquake belt? Yes.
Did I live on the coastline and was I aware that earthquakes could trigger devastating tsunamis? Yes and yes.
So did I have a plan, a kit, had I gone to the gethru.govt.nz website, had I devoted even a moment of my life to considering how I might survive should the not-so-unlikely worst case scenario ever happen?
No, no, no and no.
It was clear from yet another protracted silence that the interviewer was absolutely itching to veer off-piste and throw in a question of his own: just how dumb was I?
Given that we both knew the answer to that one it hardly seemed worth his time asking.
At the close of the phone call, I was briefly quizzed about my age, marital status, dependents and income. Although this was under the guise of ensuring a representative sample of respondents, I could instantly see the greater gain of gathering such information.
When the time came for heroes to haul out survivors from the wreckage, there would be a blacklist of people like me who, although contributing significantly to the tax take, were simply too stupid to remain in the great Kiwi gene pool. For the record, I was officially single, childless, stupid and ripe for elimination.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM
Bay of Plenty Times

My father was a community hero - he also sexually abused me

20 Jun 05:00 PM
Bay of Plenty Times

Hannah Cross embraces creativity for Miss Universe NZ finale

20 Jun 03:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Tauranga couple's 'amazing journey' to parenthood

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM

Anna Keogh and her husband Kyle were told they'd never conceive their own children.

My father was a community hero - he also sexually abused me

My father was a community hero - he also sexually abused me

20 Jun 05:00 PM
Hannah Cross embraces creativity for Miss Universe NZ finale

Hannah Cross embraces creativity for Miss Universe NZ finale

20 Jun 03:00 AM
'Stars in the sky': Matariki ceremony cherishes those passed

'Stars in the sky': Matariki ceremony cherishes those passed

20 Jun 01:45 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP