After work, I went down to The Strand and was amazed by the sheer number of people who were in the spirit of things and dressed from head to toe in pink.
Their enthusiasm and support was contagious and the party atmosphere continued on for several hours after the Pink Walk had finished.
Breast Cancer Support Services Tauranga manager Lea Lehndorf says the walk is used to celebrate breast-cancer survivors, give support to those fighting the disease, honour those who have died and raise funds to continue the organisation's work.
About 200 women in the Bay are diagnosed with breast cancer every year, and one or two men.
Breast cancer, like all cancers, takes a toll, physically, mentally and emotionally on people affected.
Mrs Lehndorf says that emotionally no one can empathise the same way as someone else who had been there and done that.
The youngest person to use Tauranga's Breast Cancer Support Services was just 24 and the oldest 93, which proves there is no age discrimination applying to those suffering this awful illness.
One in nine women in New Zealand will develop breast cancer in her lifetime and most of them will be over 50.
The NZ Breast Cancer Foundation says most breast changes are not cancer, but it is highly treatable if caught early.
I applaud those who took to the streets on Wednesday and raised vital funds for these organisations.
Many women will benefit from your generosity and support.
