It's great these business owners feel confident to take a punt in a traditionally tough and fickle industry.
The fact that owners of bars and restaurants like Brew Bar, which originated in Rotorua, and Dixie Browns, a Taupo restaurant soon to be established on Marine Parade, have chosen to open here is proof Tauranga is a place other markets have their eye on for growth.
Of all the industries, a hospitality boom is a sure sign the economy is picking up.
Eating out and paying bar prices for drinks are a luxury in many Kiwi households and for a while there The Strand, at least, was looking like a ghost town with tumbleweeds rolling down its cobbled paths.
If people have the spare cash to enjoy a good night out they want options and before now there haven't been enough of these in Tauranga.
New Italian-themed restaurant Flour and Water is opening on Mount Mainstreet and, on The Strand, Macau offers Asian food, La Mexica is doing a good job of bringing some Mexican flair and Comida offers great tapas.
Flavour is taking over as Western Bay residents bravely venture into a world beyond fries, burgers and pizzas. Long may it continue.