Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Editorial: Bridges a possible future PM

Michele McPherson
Bay of Plenty Times·
22 Jan, 2013 08:27 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

There's something about Bridges.

When the news broke that Tauranga's MP had been promoted to a minister inside Cabinet, no one in the newsroom was surprised.

Between Winston Peters, Brendan Horan and Bob Clarkson, Tauranga has a way of attracting national political media attention.

The difference with Simon Bridges is, he attracts it for all the right reasons.

At 36, he has become John Key's golden boy, rising swiftly through the political ranks.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

One of my first encounters with a young, sharply dressed Bridges was on a trip to the Kaimais.

I was environment reporter at the time and he was fighting to become MP for Tauranga.

What struck my cynical media mind most was the fact he asked the Aongatete Forest Restoration Trust volunteers more questions than I did about pest eradication.

Advertisement
Advertise with NZME.

I'm still not sure whether it was genuine interest or good politics he was displaying, but it certainly won over his audience.

What I wanted to know back then was how a young lawyer, only a few years older than myself, planned to topple Bob Clarkson.

On the way home, he showed me. "I am quite good, Michele," he said simply of his reputation as a senior crown prosecutor in Tauranga.

At the time, what I passed off as arrogance, I now consider worthy self-belief.

As time passed, I started to see him at lots of different work assignments. Any event - big or small - Bridges was there, designer polo or shirt and tie, armed with an off-the-cuff speech that had the ladies swooning at him like he was Winston.

Advertisement
Advertise with NZME.

I know many will say "That's his job" but these events were often in the weekends and often also attended by his wife, Natalie.

His dedication to Tauranga, albeit with political motive, was admirable. For a while, it seemed an event wasn't an event until Bridges was on the guest list.

One of the best stories he provided me was deciding not to front the community debates in the lead-up to the last election - a move which infuriated the other candidates, possibly more than it did the constituents.

Tensions were running high and he was frustrated by my constant questioning. Did he really have prior engagements or did he not want to face the other candidates?

But he stood by his decision and once again emerged victorious.

Advertisement
Advertise with NZME.

We had a phone conversation a few months later and I tried to extract the name of his unborn child from him.

"It's Welsh, kind of unusual and you probably won't have heard it before," was all I got.

He always manages to say just enough.

While other young politicians let their youth or tempers get the better of them and trip up now and again, Bridges makes good decisions and remains squeaky clean.

While it's early days yet, I think he could be in line for Prime Minister one day.

Save
    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

'Absolutely gutting': Police urge holidaymakers to drive home safe after two killed in crash

26 Apr 10:30 PM
Bay of Plenty Times

'Good value for money': Mayor defends having $50k council car

26 Apr 06:00 PM
Premium
Bay of Plenty Times

Mt Maunganui landslide: How school won fight to attend beloved teacher’s funeral

26 Apr 05:00 PM

Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'Absolutely gutting': Police urge holidaymakers to drive home safe after two killed in crash
Bay of Plenty Times

'Absolutely gutting': Police urge holidaymakers to drive home safe after two killed in crash

Police will be targeting dangerous driving behaviour today with roads expected to be busy.

26 Apr 10:30 PM
'Good value for money': Mayor defends having $50k council car
Bay of Plenty Times

'Good value for money': Mayor defends having $50k council car

26 Apr 06:00 PM
Premium
Premium
Mt Maunganui landslide: How school won fight to attend beloved teacher’s funeral
Bay of Plenty Times

Mt Maunganui landslide: How school won fight to attend beloved teacher’s funeral

26 Apr 05:00 PM


Endangered bird gets another chance
Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP