While I am all for personal freedoms, the law demands that cyclists wear a helmet for good reason.
The New Zealand Transport Agency says most deaths of cyclists are caused by head injury.
You don't have to be going at top speed to have a fall - as Mount Maunganui policewoman Deidre Lack says, it could only take a tap to result in a serious injury.
It is not just their own lives cyclists are risking when they do not wear helmets. Other road users are also affected by any accidents. The taxpayer foots the medical costs.
Riding without a helmet is a selfish flouting of the law. The rose tinted glasses of nostalgists seem to blind them to the fact that there were probably relatively more deaths and accidents back then. In any case our roads are busier now and more dangerous.
Reassuringly, the 10-year-old interviewed in the same story, Jacob Hellinan, said he never rode without a helmet and he learned bike safety at his primary school. It seems this generation at least understands you can be free without being stupid.