“What we can see from the data is that overseas visitors are increasingly choosing holiday home rentals - and will make up over a fifth of our bookings during the coming peak season,” said Peirce.
“These tourists are more likely to be from markets familiar with the bach rental model - such as the UK which makes up 12 per cent of our summer bookings, Australia which makes up 6 per cent and a further 2 per cent from North America. The feedback we are getting from this segment of international visitors is that holiday homes provide the flexibility to stay in regions in larger groups, particularly where accommodation space is constrained at this time of year,” he said.
Peirce says their booking data shows the most popular destinations over New Year’s, based on booking numbers, will be the Coromandel, Lake Taupō, Southern Lakes/Queenstown, Mount Maunganui/Papamoa and the Bay of Islands.
“There are a number of destinations with proximity to the coastline or freshwater lakes which are close to selling out for New Year’s Eve. Our top five centres already have occupancies above 90 per cent for the first week of January 2023. These regions still have some capacity in the week prior to this, however, with occupancy for the Coromandel at 76 per cent, Tauranga at 80 per cent and Lake Taupo at 71 per cent.”
Peirce said, “We are advising Kiwis looking to stay in these areas for the last week of December through to the start of the new year, to either book now or consider holidaying later in the summer.”