"It is a pretty special occasion. I only ever had one challenge myself. They are often once-in-a-lifetime opportunities for players," Schuler said. "With the way the season is going, this is a real highlight and lift that can change things around for the boys. We are treating this game as special, and acknowledge it as a Ranfurly Shield challenge and accept that opportunity that is in front of us.
"If we get it right then we will get a couple of presents of valuable ITM Cup championship points and the Holy Grail of New Zealand rugby."
Schuler says there has been a real buzz in the squad at training this week.
"You can't plan a season around a challenge but when the opportunity arises you really have to have the mindset to do everything you can to get it.
"It is a real special rugby trophy and it can do wonderful things for the Bay. It has been here once before and we all remember how cool that was. It is ingrained in the heart of New Zealand rugby."
Schuler is confident his players have the ability to beat Hawke's Bay, after they showed they can dominate the best in last week's first half display against Auckland.
"We are confident in what our attack can do. We are not going down there to play conservatively. We are pretty confident in what we can do up front as well.
"This will be the best game ever to win the battle of the Bays."