Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Christmas Appeal: Boss Lady Louise Watson and Profiles Gym Greerton rally foodbank collections

Kaitlyn Morrell
Kaitlyn Morrell
Multimedia journalist ·Bay of Plenty Times·
24 Nov, 2025 09:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Louise Watson (left inset) and Profiles Gym Greerton are running collections for the Tauranga Community Foodbank this Christmas. Pictured right inset from Profiles Gym Greerton are trainer Hemi Kawha (left) and manager Nicole Weck (right). Photos / Kaitlyn Morrell, Supplied

Louise Watson (left inset) and Profiles Gym Greerton are running collections for the Tauranga Community Foodbank this Christmas. Pictured right inset from Profiles Gym Greerton are trainer Hemi Kawha (left) and manager Nicole Weck (right). Photos / Kaitlyn Morrell, Supplied

Personal trainer Louise Watson has built a reputation for helping others and pushing them to their limits – but at Christmas, she’s pushing for something far greater.

Known on social media as Boss Lady, she has kick-started her annual foodbank collection, rallying her clients and the wider community.

Hers is not the only local gym using its platform to fight food insecurity.

This year, Profiles Gym Greerton, has launched its own collection.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The collections come during the Bay of Plenty Times annual six-week Christmas Appeal for the Tauranga Community Foodbank.

Louise Watson started her foodbank collections in 2017, and this year has already amassed more than 150 items after putting the call out in early November.

“I think it’s just part of my nature and how I’ve always been, helping others within my role, and it comes naturally to go that extra mile.”

Her first collection resulted in 60 cans being donated, and since then, the operation has grown, with her largest collection of nearly 7000 items filling a van and trailer.

Advertisement
Advertise with NZME.

She said her clients were “so excited” for the foodbank collection each year, setting targets of items to be donated.

“We’re going to start at 1000. I feel like that’s doable, not unreachable, but definitely could surpass that.”

She has a following of 19,000 on Facebook and 4000 on Instagram, accumulating an audience who contributed to the initiative.

Louise Watson (Boss Lady) has been collecting foodbank donations since 2017. Photo / Supplied
Louise Watson (Boss Lady) has been collecting foodbank donations since 2017. Photo / Supplied

“You never know the difference that you’re going to make.”

The public can drop non-perishable items off at AMF HQ gym on Kaweroa Drive, Tauriko, in a box or bag during staffed hours or message Watson directly on social media.

“My best bit of advice that I follow at the moment is, what’s the alternative for not running it? People are struggling, so going for it and making a difference is worth it.”

She will be collecting items for the foodbank until December 20, before handing them over.

Last year’s appeal resulted in a total of 32,106 food items being donated from various collections. The foodbank valued each item at an average $3, which added up to $96,318 worth of food.

Profiles Gym Greerton manager Nicole Weck said it was the “right decision” choosing to support the Tauranga Community Foodbank.

“It’s an easy way for people to help because a little bit goes a long way, even if someone just brings in a can or a packet of pasta, that all adds up.”

Advertisement
Advertise with NZME.

She said Profiles Gym Greerton was one “huge” family when it came to supporting others.

“What goes around comes around, and I just feel the kindness and care that we can do to help people, that’s just what life’s all about.”

She said there was no goal for the collection, but the gym aimed to collect as much as it could to “push, push, push” and get some momentum.

Profiles Gym Greerton trainer Hemi Kawha (left) and manager Nicole Weck (right) at Tauranga Community Foodbank. Photo / Instagram
Profiles Gym Greerton trainer Hemi Kawha (left) and manager Nicole Weck (right) at Tauranga Community Foodbank. Photo / Instagram

“Be kind, think about other people, and put yourself in their shoes.”

Anyone can contribute to the collection by dropping items at Profiles Gym in Greerton.

Tauranga Community Foodbank general manager Nicki Goodwin said she was “super grateful” to Boss Lady and Profiles Gym for joining the movement of supporting through kai.

Advertisement
Advertise with NZME.

“These businesses understand the importance of eating well and having access to appropriate food, so their support means the world to us.”

Goodwin said Boss Lady had featured on the appeal for a “long time” and loved the energy she brought.

“I am sure that she has inspired others in her profession to join the cause.”

It is estimated that 30% of the groceries the foodbank distributed had been donated.

“These contributions have a direct impact on the wellbeing of others and will help many people in the coming weeks and months.”

Kaitlyn Morrell is a multimedia journalist for the Bay of Plenty Times and Rotorua Daily Post. She has lived in the region for several years and studied journalism at Massey University.

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Waves glow blue: What's causing an 'ethereal' spectacle at Pāpāmoa

24 Nov 07:00 PM
Bay of Plenty Times

'What are you doing living in my house?': Restaurant power couple selling their dream home

24 Nov 06:57 PM
Bay of Plenty Times

'He could have died': Mum’s warning for parents after teen bashed at beach party

24 Nov 06:11 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Waves glow blue: What's causing an 'ethereal' spectacle at Pāpāmoa
Bay of Plenty Times

Waves glow blue: What's causing an 'ethereal' spectacle at Pāpāmoa

Witness Barbara Cowell, 78, said she’d never seen anything like it in all her years.

24 Nov 07:00 PM
'What are you doing living in my house?': Restaurant power couple selling their dream home
Bay of Plenty Times

'What are you doing living in my house?': Restaurant power couple selling their dream home

24 Nov 06:57 PM
'He could have died': Mum’s warning for parents after teen bashed at beach party
Bay of Plenty Times

'He could have died': Mum’s warning for parents after teen bashed at beach party

24 Nov 06:11 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP