The popularity of online shopping continues to grow. Photo / Getty Images
OPINION
I am not techno-savvy. I learn what I need to know to do my job, nothing more, nothing less. I'm also not afraid to pick the brains of my young colleagues when something bamboozles me.
When I was a contractor I was lucky because all I really needed was my
laptop, cellphone and dictaphone. My other tools of the trade were a pen and notebook. Sometimes I carried a pencil to write things down if it rained.
I was only a one-man band so my requirements were basic. I didn't need to sell goods or ply my wordsmith skills because I already had secure work. But now more than ever, being up with the play digitally is critical for a business, experts say.
Westpac's latest Retail Report shows the traditional retail model was changing with digital technologies disrupting retail supply chains, transforming operational processes, and revolutionising how products were marketed and sold.
Economist Paul Clark says in a digital world all businesses should have an online presence, and retailers on the wrong side of the digital divide may get left behind.
