Cr Morris was sure the problem was being created by a small number of people who were unable to exercise proper control over their dogs.
And because the council only responded to complaints, it left staff in a difficult position to take action when they reached the beach up to half an hour later.
Cr Morris said the council needed to take a more proactive approach to a problem that had grown in proportion to the coastal strip's rapid population growth, which had reached 44,000.
"More people means more dogs and more opportunities for people to interact with dogs - for want of a better term."
He questioned whether animal services staff should be increased in order to better police the bylaws. Complaints were also received of dogs attacking other dogs on beaches.
"It is a population thing, there is more potential for conflict ... we have the tools, we just need to enforce them better."
Cr Morris also supported closing the loophole of when election signs were allowed to be erected.
Well-connected councillors with lots of friends benefited from rules in the City Plan which allowed election signs to be erected on private land and council roadsides for six weeks leading up to an election. It contrasted with the council's 2013 elections policy which limited signs to four weeks on roadsides, he said.
Cr Morris told the Bay of Plenty Times it gave an advantage to people who had friends living on main roads. Their signs were out for six weeks rather than the four weeks permitted by the policy for road verges.
"The council has to sort out that inconsistency."
He favoured a shorter term because of the mess created by signs. However it was easier and cheaper to change a policy than the City Plan.
Hot topics for Tauranga City Council policy reviews
* Introduce means testing for tenants of council's pensioner villages
* Address problems of mobile shops parking on council reserves
* Align the street use bylaw with the City Plan for election signs
