"We are also looking forward to another great Green crop this year, with more than 70 million trays forecast from a total crop volume of around 108 million trays of premium Zespri Kiwifruit.
"The NZ industry continues along the Psa recovery pathway, transitioning from the previous gold variety Hort16A to Gold3 with 4,593 licensed hectares in NZ. With total volumes of premium Gold kiwifruit expected to reach pre-Psa levels this season and orchard values back to pre-Psa prices, our industry is good heart.
"While the impact of Psa is still being felt across the kiwifruit industry, this remarkable turnaround is testament to the cooperative and pragmatic nature of the industry and the strong support we have received from Government," Mr Jager says.
Mr Jager said Zespri was well on track to selling more than 50 million trays of Gold3 in 2018.
"Our in-market teams are focused on building the demand for Gold3,introducing customers and consumers around the world to this great-tasting new Zespri product," says Mr Jager.
Zespri continues to serve and develop new opportunities in our long-standing developed markets of Japan and Europe, as well as developing new markets in rapidly-developing economies, including China, the Middle East and Brazil. Zespri sales in China have grown at about 30 percent per annum over the last decade and are forecast to continue at around 20 percent per annum until 2020, with China expected to be Zespri's number one market a few years' time.
Mr Jager said Gold3 had a great reception in Japan last season and demand is strong from Zespri's customers in Japan as the new season shipment is underway.
"We're also looking forward to great-tasting fruit once again this season, helped along by the hot, dry summer and adequate rainfall," Mr Jager said.
The first ship for Europe is due to depart Tauranga in early April.
