Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Avocado industry succession: Half of farm owners set to retire by 2035

Coast & Country News
9 Jan, 2026 04:03 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
A Rabobank report warns that the avocado industry faces a farm succession shake-up.

A Rabobank report warns that the avocado industry faces a farm succession shake-up.

Like other rural sectors, the avocado industry is facing huge changes in land ownership.

A recently released white paper from Rabobank reveals that over the next decade, more than half of all New Zealand farm and orchard owners – about 17,320 farmers and growers – will reach the age of 65.

At current land values, the transition of these farmers’ operations represents a conservative estimate of more than $150 billion in farming assets that will depend on a successful succession process.

NZ Avocado chief executive Brad Siebert said this shift would bring both opportunities and challenges for growers and the wider industry.

He said this would reshape how farming and horticultural businesses were owned, financed and managed, including within the avocado industry.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

For existing growers, Siebert said this change was already being felt.

“Some are planning succession, others are considering scaling, selling or partnering to stay competitive,” he said.

“Where family succession is possible, new generations often bring a fresh focus on technology, sustainability and diversified income.

Advertisement
Advertise with NZME.

“Where it’s not, the likely outcome is consolidation through larger managed businesses or through alternative land use.”

Industry dynamics

NZ Avocado chief executive Brad Siebert.
NZ Avocado chief executive Brad Siebert.

Siebert said that while this could bring investment and efficiencies, it also shaped the dynamics of industry decision-making to meet different needs.

“These shifts bring both opportunity and pressure,” he said.

“Land use intensity, productivity and regulatory compliance will continue to influence what is viable.

“Access to finance, enabling trade and regional policy settings and how confident new and existing growers feel about future returns will all affect the pace and scale of change.

“What matters most for our industry is that grower needs, whether you own 2 hectares or 50, are clearly heard and represented.

“As ownership patterns evolve, the industry’s role in advocating for growers’ political and economic interests will be to support its members through the transition, not simply react to it.

“Ultimately, it’s not just who owns the orchards that will define our future, but how growers choose to shape their businesses and the land they depend on.”

Siebert said collaboration across industry stakeholders would be key to keeping the industry resilient, informed, market-driven and proud of its roots.

“The next chapter of our industry will be defined by how well we adapt.”

Advertisement
Advertise with NZME.

Rabobank New Zealand chief executive Todd Charteris said findings from the white paper highlighted the extent of the succession challenge ahead for the agricultural sector.

“Succession is not a moment in time – it’s a process that takes years of planning, conversation and adaptation,” he said.

New models

“The traditional model of passing the farm to the next generation is under pressure, but there are new and innovative models emerging that can help families stay connected to their land,” Charteris said.

He said data collected for the white paper found that only one in three farmers had a formal succession plan in place.

“A further 17% have discussed succession with the relevant parties, but nothing is documented, leaving exactly 50% who had neither discussed succession nor commenced a succession plan.”

He said the research also found that one-third of farmers intend to pass their farm to their children, yet 39% reported having no children seriously interested in farming.

Advertisement
Advertise with NZME.

“For many Kiwi farmers, the dream is that one of the kids will take over the farm.

“The flipside is that it can also be experienced as a feeling of pressure or a sense of responsibility by the next generation.

“Taking over the family farm involves committing to decades of indebtedness in a sector that is subject to volatility and uncertain returns.

“It remains a big call for a 20-something and their bank.”

While this is the case, Charteris said, data collected for the paper suggested the financial obstacles to farm ownership had plateaued in recent years.

“With total package values for farm employees keeping pace with the increase in land valuations over the period 2011–2024, the succession cliff appears less steep recently.

Advertisement
Advertise with NZME.

“However, the challenges to get on the ladder remain high, particularly with the increased scale of farming and need to increase margins to support borrowing.”

The paper also highlighted several increasingly prominent succession models, including hybrid ownership models and corporate structures, which are being adopted to help farming families stay connected to the land.

“A number of New Zealand’s largest-scale, most productive and environmentally responsible farming businesses are either fully corporate or run under Māori-owned incorporation models,” Charteris said.

“If we get this right, we can unlock new pathways for young Kiwis who are passionate about farming – whether they’re farming mad, farming curious or farming adjacent – to own a share of a greater pie.”

He said most of the farmers spoken to in the process of compiling the white paper had been looking at succession for years, and all of them wished they’d started the process earlier.

Save
    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times
|Updated

'Monstrous': Judge jails child sex offender for 18 years

10 Feb 08:24 PM
Bay of Plenty Times

'Grossly inadequate': Coroner's findings after 'unspeakable cruelty' to murdered 5yo

10 Feb 04:00 PM
Bay of Plenty Times

‘Age is not a limit’: 40 years of family and finish lines at iconic multisport event

10 Feb 04:36 AM

Sponsored

Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk

09 Feb 09:12 PM
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'Monstrous': Judge jails child sex offender for 18 years
Bay of Plenty Times
|Updated

'Monstrous': Judge jails child sex offender for 18 years

Barry Ramsay, 68, abused a boy and girl under 12 over a nearly three-year period.

10 Feb 08:24 PM
'Grossly inadequate': Coroner's findings after 'unspeakable cruelty' to murdered 5yo
Bay of Plenty Times

'Grossly inadequate': Coroner's findings after 'unspeakable cruelty' to murdered 5yo

10 Feb 04:00 PM
‘Age is not a limit’: 40 years of family and finish lines at iconic multisport event
Bay of Plenty Times

‘Age is not a limit’: 40 years of family and finish lines at iconic multisport event

10 Feb 04:36 AM


Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk
Sponsored

Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk

09 Feb 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP