A woman and her 3-year-old daughter have been reported missing from Mount Maunganui.

Police are asking for help in locating 27-year-old Hazel Phillips and her 3-year-old daughter, Lexi, who were reported missing late last night.

Police and Hazel's family have concerns for their welfare.

Hazel was last seen driving a white 1999 Toyota Corolla, registration YN4180.

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She was last seen wearing a purple jumper and purple pyjama pants.

Anyone who sees Hazel or her car is asked to get in touch with police immediately by calling 111.