Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Keeping Kiwis in the know: NZME senior leaders visit Tauranga

Bay of Plenty Times
4 Jul, 2019 05:11 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

NZME's senior leaders in print, online and radio journalism talk to local businesspeople at the Tauranga Chamber of Commerce. Photo / George Novak

NZME's senior leaders in print, online and radio journalism talk to local businesspeople at the Tauranga Chamber of Commerce. Photo / George Novak

New Zealand's senior leaders in print, online and radio journalism are in the Bay of Plenty to talk about the global trends in media.

NZME's top trio Shayne Currie, Dean Buchanan and Matt Headland spoke to local businesspeople at the Tauranga Chamber of Commerce this morning about how New Zealand journalism was working to keep Kiwis in the know.

NZME managing editor Shayne Currie explained the recent launch of premium digital subscriptions and how premium content came together from a local and international perspective.

Currie said NZME had hit its annual target of 10,000 new digital subscribers in the first six weeks.

Chief editor of the New Zealand Herald and NZME Publishing Shayne Currie. Photo / George Novak
Chief editor of the New Zealand Herald and NZME Publishing Shayne Currie. Photo / George Novak
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Most of our digital subscriptions have been driven by local content. Bay of Plenty has been phenomenal in terms of driving digital subscriptions," he said.

Recent readership numbers show more than 1.7 million people are reading NZ Herald journalism each week, and more than one million people are reading NZME's regional journalism - including the Bay of Plenty Times and Rotorua Daily Post - each week.

Currie said journalistic instinct, backed up by data, was determining what was labelled premium content on nzherald.co.nz.

"It is a select percentage of stories that we say this content is worth paying for through digital subscriptions," he said.

Advertisement
Advertise with NZME.

"It is unique and exclusive content. It is journalism that reporters have spent time on. You are expecting in-depth interviews, stories and commentary that really drills into issues and topics."

NZME group director of entertainment Dean Buchanan gave an insightful look into NZME's entertainment brands, what makes them tick and how new brands had been developed and enhanced in the past year.

Buchanan also talked about the future and using an integrated approach to print, online and radio journalism to keep Kiwis in the know.

"The big change in radio in the last five years is it used to be a medium that was all about what you hear," he said.

NZME group director of entertainment Dean Buchanan. Photo / George Novak
NZME group director of entertainment Dean Buchanan. Photo / George Novak

Now Buchanan said radio was integrated across all media channels, including partnerships with TVNZ.

"Radio is so beyond AM and FM now, it lives in the local newspaper, it lives online and most importantly it is where the audience is," he said.

NZME chief commercial officer Matt Headland gave a view of the overall NZME audience, where and how people are consuming content and some of the challenges all media and advertisers are facing with emerging new digital and social technology.

"It is very important for us to be very present in the local community, to own a local relationship and be the forefront of how we communicate with the local audience here in Tauranga," he said.

Headland said 48 per cent of people in the Bay of Plenty were more likely to engage with NZME print over other markets in NZ and 24 per cent engaged in print four times a week.

"This market particularly is highly engaged in print, it is highly engaged in the local paper, it is highly engaged in the local NZ Herald," he said.

Advertisement
Advertise with NZME.
NZME chief commercial officer Matt Headland. Photo / George Novak
NZME chief commercial officer Matt Headland. Photo / George Novak

"We take that audience and migrate across radio and digital platforms. No other media business can do that. That drives our engagement higher than anybody else."

Headland said NZME was the biggest employer of media and content people across NZ, with 1500 people working at NZME across all markets.

"Not only are we interested in engaging with local communities, but we also employ them," he said.

"That is one of the principles why we launched premium content, because we want to preserve, and enhance local journalism."

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

'The man I once trusted violently raped me': Man jailed for attacking ex-wife next to sleeping child

07 Jul 08:00 AM
Bay of Plenty Times

'Do it now, run him over'. Teen who ran over mother's partner twice can finally be named

07 Jul 07:00 AM
Bay of Plenty Times

Hunter who feeds the hungry named Volunteer of the Year

07 Jul 06:56 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'The man I once trusted violently raped me': Man jailed for attacking ex-wife next to sleeping child

'The man I once trusted violently raped me': Man jailed for attacking ex-wife next to sleeping child

07 Jul 08:00 AM

The man apologised to his victim, but pleaded not guilty.

'Do it now, run him over'. Teen who ran over mother's partner twice can finally be named

'Do it now, run him over'. Teen who ran over mother's partner twice can finally be named

07 Jul 07:00 AM
Hunter who feeds the hungry named Volunteer of the Year

Hunter who feeds the hungry named Volunteer of the Year

07 Jul 06:56 AM
Downhill mountain bikers impress on world stage

Downhill mountain bikers impress on world stage

07 Jul 06:38 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP