Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Opinion: Five-star accommodation could mean better publicity for Tauranga and Bay of Plenty

Bay of Plenty Times
11 Jan, 2019 03:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Cardi B on stage at Bay Dreams. Photo / File

Cardi B on stage at Bay Dreams. Photo / File

There are many things Tauranga needs.

Better roads, improved public transport and a higher standard of kerbside recycling - we've all heard concerns around these issues before.

But what we don't hear much about is our need for more luxury accommodation in the city.

The Bay hosts some major events, especially over summer, attracting big celebrities to Tauranga. These celebrities share their thoughts about our city and region with their thousands, hundreds of thousands and even millions of followers on social media.

Already this month Cardi B - probably the biggest current star we've hosted so far - has performed at Bay Dreams, along with the long list of other acts who were part of the line-up on January 2.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

American rock legends Toto headlined the first A Summer's Day concert series on January 9, joined by fellow American rockers Jefferson Starship and Kiwi icons Dragon and a massive line-up for the second of the series, A Summer's Day Disco, including The Jacksons, Kool & The Gang, The Pointer Sisters, The Village People and the Sounds of the Supremes.

All massive names, there is no doubt these celebrities have millions of fans around the world, watching what they say and do. If they post something about our city, people will take notice. It's a golden marketing opportunity.

But, when we have such massive names in town, there really isn't much variety for them when it comes to having somewhere to stay, which means missing out on maximum exposure of Tauranga and potentially, Rotorua and the Bay of Plenty. We have so much to offer.

Advertisement
Advertise with NZME.

We have no five-star hotel in Tauranga and while a decent chunk of the celebrities we host here do spend some time in Tauranga, there are many - Cardi B and The Jacksons included - who do not get to spend much time outside their performance here.

They head back to Auckland, where there are more accommodation options. Obviously, it can also depend on each celebrity's schedule whether they spend more time here, but if it's an option, it can only help showcase everything we have.

If we did have a five-star option for the artists with five-star tastes, we'd be able setting ourselves up to showcase the city and region even further. We could have packages filled with local products showcasing what we have on offer, waiting for them to try.

While Cardi B was in Australia she posted on her Instagram story about the amazing fruit and seafood she tried while there. Call me biased but I'm sure we, in the Bay, could offer her and others a lot more besides.

Discover more

Entertainment

The Jacksons dedicate song to Michael at NZ show

10 Jan 04:14 PM

Bay sports stars named as finalists in Halberg Awards

10 Jan 01:04 AM
Energy

Pāpāmoa pipeline purchase: First Gas faces prosecution

10 Jan 03:45 AM

Review: Move over Motown, this is Mount Maunganui!

10 Jan 11:40 PM
Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

'Serious injuries': Crash closes highway

11 Jul 05:30 AM
Bay of Plenty Times

Mixed verdicts delivered for Tribesmen accused of murdering one of their own

11 Jul 05:00 AM
Bay of Plenty Times

'Hardly surviving': Sales fall after dairy raid

11 Jul 03:29 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'Serious injuries': Crash closes highway

'Serious injuries': Crash closes highway

11 Jul 05:30 AM

Emergency services are responding to a two-vehicle crash which has closed SH29.

Mixed verdicts delivered for Tribesmen accused of murdering one of their own

Mixed verdicts delivered for Tribesmen accused of murdering one of their own

11 Jul 05:00 AM
'Hardly surviving': Sales fall after dairy raid

'Hardly surviving': Sales fall after dairy raid

11 Jul 03:29 AM
Substation fault cuts power to thousands in Tauranga

Substation fault cuts power to thousands in Tauranga

11 Jul 03:01 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP