Two cars have been involved in a serious crash near Katikati.
A police media spokeswoman said police were notified about the crash on State Highway 2 near Apata Station Rd at 4.08pm.
Sergeant Craig Madden told the Bay of Plenty Times from the scene that two vehicles were involved in a crash just past the intersection of Apata Station Rd.
He said two people had been taken to hospital.
"It could be serious, we don't know yet."
He said the Trustpower TECT Rescue Helicopter was called as backup.
Madden said the crash wasat the same spot as a truck crash yesterday and urged motorists to be vigilant of their speed.
A reporter at the scene said he could see one vehicle down a bank right at the intersection of Apata Station Rd.
One ambulance has left the scene. A local crane driver stopped to offer help but was turned away.