Bay of Plenty residents are either skipping breakfast or choosing breakfast options including cold pizza according to a new survey.
The Sanitarium Better Brekkie study investigated the attitudes and habits of Kiwis and found that when it came to breakfast, despite 93 per cent of us saying it's an important
meal many either skip it or choose something unhealthy.
When it came to those living in the Bay area a quarter of those surveyed said they skip breakfast between two to seven days per week, with a further 37 per cent opting for just a hot drink for many of their breakfasts.
Of those who did eat breakfast almost a fifth said they ate the same breakfast daily, with 18 per cent fessing up that their worst breakfast choice had been cold pizza.
The news was not all bad for Bay residents with more than four in ten (44 per cent) saying they still sat down as a family to have breakfast.