Santa was as popular as ever at the Mount Maunganui Santa Parade. Photo/Andrew Warner.
The 2013 TrustPower Christmas Festival & Santa Parade attracted a huge turnout, with at least 30,000 people lining both sides of Mount Mainstreet.
Mount Mainstreet manager Leanne Brown said the parade was "a real cracker", the weather was perfect on Saturday and there was a record 51 floats.
Spectator numbers
were at least on par with last year's turnout and the quality of floats exceeded expectations, she said.
Schools, businesses, sports clubs and community groups took part.
Mrs Brown said the focus of this year's parade was on a return to the more traditional and community-focused floats with a strong Christmas theme.