Twenty-four hours a day living under the lock and key in the confines of a makeshift jail cell.
That's what's in store for The Edge's Morning Madhouse crew this week as the trio live, work and play under the watchful eye of Bayfair Shopping Centre patrons.
But presenter Jay-Jay Feeney said it
was all worth it, with money raised from the campaign destined for the radio station's Jingle Bail, an annual appeal aimed at taking 20 deserving children and their caregivers to the Gold Coast.
"All this is for the kids. We are trying to raise as much money as we can to take deserving kids on the trip of a lifetime."
She said sacrificing a week of her life in a cell measuring 18sqm was a small price to pay for the $100,000 the station needed for the trip.
Tauranga's Oliver Cook, 13, who has ulcerative colitis, a condition similar to Crohn's disease, has already been named as one of the children to benefit from the trip, which will take place early next year.
"It's a really great cause. These kids have had a really hard time."
And Ms Feeney believed Bayfair was going to be the place to make more children happy this year.
"We just need the public to get behind us and help us out. It always starts out rather slow ... but people are always so generous."
While the week was all about raising money for the kids, Ms Feeney's husband and co-presenter Dom Harvey said the appeal was hard on all those involved.
"It's really not very easy at all. It's pretty gruelling to tell you the truth _ it's definitely not all it's cracked up to be."
They are allowed out of the cell only to shower, use the toilet and fundraise for the campaign.
At the end of each day the trio just crashed on their bunk-beds after spending the day fundraising and chatting with the public, he said.
"We don't get to escape at all. The whole day we are just chatting with people."
Presenter Mike Puru agreed, saying there would be little chance to bond with his colleagues when the shopping centre closed its doors at night.
"We are just so tired, we just sleep."
