Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Lifestyle

Raising the roof: Earth Wind and Fire

By Annemarie Quill
Bay of Plenty Times·
30 Mar, 2012 01:48 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

"Where is Boogie Wonderland?" Vibe asks Earth Wind and Fire.

Bassist Verdine White laughs,

"It is a state of mind."

It may be, but come Easter weekend, Boogie Wonderland will be right here in Tauranga when the superband headline the 50th Anniversary concert of the Tauranga Jazz Festival, in the band's only New Zealand concert.

"It is our first time in New Zealand and we can't wait to get there. We are really looking forward to seeing Tauranga and a great audience," said Verdine.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The band is often given a soul/funk genre, but Verdine says jazz has a wider interpretation.

"We've played at festivals in the US that are called jazz festivals and having a band like us is a way to expand jazz into a wider audience."

As for the set, White says they are still organising it, but it will include the memory lane of hits to please fans.

Advertisement
Advertise with NZME.

"My own favourite is Fantasy. But I promise September and Boogie Wonderland will be in there," said Verdine.

The band is also known for their energetic choreography and eye-popping outfits such as muscle hugging tights or shiny flamboyant suits - a combination Verdine has described "like Carnival, Mardi Gras, Broadway, Vegas and Cirque du Soleil all at once." Tauranga can expect the same extravaganza.

"We'll definitely be dressing up - we love the costumes," assured Verdine.

Earth Wind & Fire are comprised of Maurice White, falsetto lead singer and conga player Philip Bailey, percussionist and singer Ralph Johnson, bassist Verdine White, guitar greats Al McKay and Johnny Graham, keyboard wizard Larry Dunn, wonder drummer Fred White and fiery soprano saxophonist Andrew Woolfolk.

Back in the early 1970s, Memphis-born Maurice White had a plan. He wanted to form a band that abolished the lines between musical genres, freely borrowing from all styles without regard to convention.

"I wanted to do something that hadn't been done before," Maurice explains. "Although we were basically jazz musicians, we played soul, funk, gospel, blues, jazz, rock and dance music ... which somehow ended up becoming pop. We were coming out of a decade of experimentation, mind expansion and cosmic awareness. I wanted our music to convey messages of universal love and harmony without Earth Wind and Fire promise boogie bonanza

Following a move to Los Angeles, Maurice called upon his younger brother, Verdine White - a 19-year-old classically-trained bassist - to join him. Their initial name was The Salty Peppers. Maurice rechristened the 10-piece outfit Earth, Wind & Fire, inspired by "the elements" of his Sagittarian astrological chart. They were joined by versatile drummer-percussionist-vocalist from LA named Ralph Johnson, and a percussionist from Denver with an amazing four-octave vocal range named Philip Bailey. Maurice's charismatic baritone voice and Philip's stratospheric falsetto set EWF's vocal identity "in the stone".

Verdine White said as the band formed, their musical influences included Motown, Beatles, Miles Davis and Coltrane but they developed their own unique sound naturally.

"Ahh, the falsetto," (he laughs). "Maurice had a strong concept of what Earth Wind & Fire was, but the sound was something that just came about and developed over time."

After earning seven Grammy Awards, four American Music Awards, eight double platinum/Top 10 Pop albums, eight number one R&B; singles, a star on the Hollywood Walk of Fame, a year 2000 induction into the Rock and Roll Hall of Fame - Earth, Wind & Fire (EWF) and their music remains as inspirational and influential as ever.

Advertisement
Advertise with NZME.

Rolling Stone Magazine credited them with changing the face of British pop - Verdine is more modest.

"I don't think it was just us - Michael Jackson changed it tremendously."

Fans include President Obama, who invited the band to his first White House dinner.

"He is a big fan and in his election campaign, we are number two on his playlist right now with Got To Get You In My Life," added Verdine.

The band's influence continues today with modern artists such as Justin Timberlake and Usher admitting their Earth Wind and Fire roots.

"Writing music is a great feat and for people to like it, is great. When we first started out we never knew what was going to happen and to be thought of as an influence for others is a big honour," Verdine said.

Advertisement
Advertise with NZME.

As for the future, the band continues on the same track that led them to fame.

"We listen a lot to what else is happening in music, but we also stay true to ourselves.

"Along with Maurice, Philip, Ralph and I are like brothers now. It's one thing to be able to hang out and talk, but it's another level when you play music together. It's definitely an out-of-body experience ... all about accessing the spirit.

"Being together this long, we've had a chance to do that and then some ... let alone the contributions, we've had the opportunity to make to the music scene in general."

"I wanted to create a library of music that would stand the test of time," reflected Maurice.

"Expanding awareness and uplifting spirits is so important in this day. People are looking for more.

Advertisement
Advertise with NZME.

"I hope our music can give them some encouragement and peace."

The Fine Print



What: Birthday Bash at the 50th National Jazz Festival: Earth Wind and Fire (with Keb Mo and Patti Austin)

When: April 8

Where: Tauranga Domain. Doors open 4.30pm, start 5pm, finish 10pm

How: TicketDirect.

No food or drink into the venue. GA sections - low deck chairs are permitted. Under 2 years are permitted free of charge on lap. No photography or video permitted.

 

Save

    Share this article

Latest from Lifestyle

Bay of Plenty Times

The secret sauce of the bar named NZ's best

Bay of Plenty Times

Robyn Malcolm, Toni Street, Kiri Nathan and Cassie Roma share defining moments

Bay of Plenty Times

Tauranga couple's 'amazing journey' to parenthood


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Lifestyle

The secret sauce of the bar named NZ's best
Bay of Plenty Times

The secret sauce of the bar named NZ's best

'I’ve always wanted to be called an institution – that’s my goal.'

08 Jul 10:00 PM
Robyn Malcolm, Toni Street, Kiri Nathan and Cassie Roma share defining moments
Bay of Plenty Times

Robyn Malcolm, Toni Street, Kiri Nathan and Cassie Roma share defining moments

26 Jun 10:00 PM
Tauranga couple's 'amazing journey' to parenthood
Bay of Plenty Times

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP